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MAY 24, 2021
Contact: Ashley Duo
BAMS FESTIVAL MOVES TO ONLINE FORMAT FOR 2021
BOSTON, MA -- Named Best Music Festival by Boston Magazine in 2019, Boston Art & Music Soul Festival has shifted to a pre-recorded summer performance series called AMPLIFY THE SOUL. Beginning June 11, BAMS Fest will release 20-minute videos of local artists performing from the stage of Big Night Live, which will air on YouTube, every Friday at 8 pm.
Kicking off the series is singer/songwriter Danny Rivera Jr., a Boston Arts Academy (BAA) alumnus who notably turned Congresswoman Ayanna Pressley’s first speech at the House of Representatives into a song. AMPLIFY THE SOUL, which commences on August 13, celebrates and represents the diverse culture present in the Greater Boston area and beyond.
“As an organization, one of BAMS Fest's priorities is providing a platform for local artists. While we are unable to have an in-person festival, we felt it was important to find a way to highlight and support talented local artists in a post-pandemic world,” says Catherine T. Morris, Founder and Executive Director of BAMS Fest. “We are excited to provide access to digital content that celebrates music, centers Black joy for the communities we serve, and unites everyday people through the arts.”
Through an innovative digital approach in response to the pandemic, BAMS Fest will continue to use its programming to highlight some of the area’s most talented artists including local Hip-Hop artist Brandie Blaze, Boston-based musician and teacher Barefoot Chandy, Providence artist Jon Hope, and Boston singer and songwriter, Miranda Rae (winner of BAMS Fest’s 2020 “Verses or Vibes” Battle).
This modified, third edition of BAMS Festival is supported by Amazon, Berklee College of Music, Berkshire Bank, Eastern Bank, Monster Energy Drink, Needham Bank, Symphonic Distribution, The Boston Foundation, and Reverbnation. AMPLIFY THE SOUL is also supported in part by a grant from the Boston Cultural Council administered by the Mayor’s Office of Arts and Culture and the Massachusetts Cultural Council.
"Berkshire Bank is delighted to sponsor BAMS Fest," said Edgard Arty, VP, Relationship Manager, ReevX Labs. "Berkshire Bank and our ReevX Labs take pride in supporting Greater Boston's Black, Latinx, and Indigenous communities, and AMPLIFY THE SOUL is a great way to share our appreciation of cultural diversity in our communities."
"Since its inception, BAMS Fest has done groundbreaking work lifting up the voices of Greater Boston’s Black, Latinx, and Indigenous communities,” said Jerome Smith, Amazon's Head of External Affairs in Boston. “AMPLIFY THE SOUL is an innovative program that will continue advancing this goal, providing a platform to some of Boston’s most talented local artists. As we turn the corner on the pandemic, Amazon is pleased to support this programming that brings joy to the people of Boston and draws our community together."
The series features 11 total performances with a double performance on June 25, 2021, which would have been the start of BAMS Festival. BAMS Fest Executive Director Catherine Morris and the artists are available for interviews.
To learn more about the artists, visit www.bamsfest.org/amplifythesoul
AMPLIFY THE SOUL lineup:
June 11 - Danny Rivera Jr
June 18 - Kaovanny
June 25 - Miranda Rae / Brandie Blaze
July 2 - Jon Hope
July 9 - Jabz York
July 16 - Barefoot Chandy
July 23 - Amber Ais
July 30 - Najee Janey
August 6 - Tatiana Barbosa
August 13 - Dreion