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New in 2023, BAMS CONX (Connects) is our inaugural, one-day the ultimate super connector conference that brings together creators, industry leaders, and movers and shakers who shape, influence and amplify Black artistry, Black business, and imagination across Greater Boston and beyond! The conference will focus on the intersection of arts & culture, design, diversity/equity/inclusion, workforce development, entrepreneurship, civic engagement, and social impact.

SESSIONS - June 22, 2023, 9am - 4:30pm


8:00 AM 

Berklee Performance Center, 136 Massachusetts Ave, Boston, MA 02115

Get all the information you need to experience the first BAMS CONX conference. Make sure to pick-up your credential before going to your first session. 


Creative Career Equity: Innovative pathways for the next generation to learn & create

9:00 AM 

Berklee Performance Center, 136 Massachusetts Ave, Boston, MA 02115

The creative economy starts with investment and the intentional development of new and emerging artists within our educational system and into early adulthood. Learn from leaders who are creating new pathways for artists into college and creative career readiness.

Aysha Upchurch (moderator)
Amber Torres, Julia Meija and Mickey Factz

Panel Sponsor


Boston is a sole city: Sneakers and cutting edge design, tech and commerce

9:30 AM 

David Recital Hall,
921 Boylston St, Boston, MA 02115

Boston is Sole City. Most of the sneaker industry brands at the global and local level are headquartered here in Boston, and this group of owners, designers, marketers and techies will tell you how the sneaker industry is at the cutting edge of art, fashion, design, tech, community, culture and commerce.

Che Anderson (moderator)
Sidney Baptista, Rekha Purwah, Natan Santos, and Joamil Rodriguez

Panel Sponsor



Queendom: Motherhood, Music & Movement Building

10:30 AM 

Berklee Performance Center 136 Massachusetts Avenue, Boston, MA 02115

The ingenuity of Black women is what elevates and molds community, often while Black women unapologetically drive force behind some of the most important social and cultural movements of our time. At the center of that is the delicate balance of being a mother, leading with intention, and creating from the heart. Hear from some of the music industry's most respected champions of change about their life's work and legacy.

Joëlle Fontaine (moderator)
Dyana Williams, Maimouna "Mumu Fresh" Youssef,
and Terri Lyne Carrington

Panel Sponsor


Words to Stand On: Going from Local to Global Songwriting and Production

1:00 PM

Berklee Performance Center 136 Massachusetts Avenue, Boston, MA 02115

Musicians are global citizens, and they are making culturally impactful music on a local and global scale. This conversation will give an inside-the-studio perspective on songwriting and production from some of the industry's best in Boston and beyond.

Cliff Notez (moderator)
Genie Santiago, Johnny Charles, Kevin Ross and Nadine El Roubi

Panel Sponsor


From the Mud: Songwriter's Session

1:30 PM 

David Friend Recital Hall
921 Boylston St, Boston, MA 02115

A 60-minute masterclass lead the incomparable, GRAMMY-nominated singer, songwriter, and workshop facilitator, Maimouna "Mumu Fresh" Youssef who will explore the fundamentals of music composition & songwriting! Attendees will discover different sounds, song structure, music history and will compose their own original song.

Maimouna "MuMu Fresh" Youssef


Getting to the Mic: Building Your Brand Identity through Strategy, Collaboration and Intention

2:30 PM 

Berklee Performance Center 136 Massachusetts Avenue, Boston, MA 02115

Getting your music and your message heard in today's music industry is a significant challenge. Hear from leaders in the industry who know how to amplify Black creatives through strategy, collaboration and intention.

Jazzmyn RED (moderator)
Sammye-Ruth Scott and Ryan Haslam

Panel Sponsor

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In The Studio


unCommon Stage curated by BAMS Fest

6:00 - 9:00 PM 

Corner of Boylston and Tremont Streets, Boston, MA

Are you up for a little more networking inside a  beer garden? Join BAMS Fest as we curate a dope line-up of three emerging local artists set to take the music industry by storm. This event is an event you don't want to miss. 



You must 21+ to drink. ID's will be checked and wristbands will be distributed at the gate.  Food & Beverage available for purchase.


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Maimouna Youssef

Grammy-nominated Singer, Songwriter and MC, 

Founder of Muniversity Studies

  • Mumu Fresh

Ryan Haslam

Senior Talent Relations Director of


  • Instagram Handle - Ryan Haslam
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Dyana Williams

Broadcaster, Celebrity Strategist and Co-creator Black Music History Month

  • Dyana Williams
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Sammye-Ruth Scott

Director of A&R

Atlantic Records

  • Sammye-Ruth Scott
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Mickey Factz

Hip Hop Artist and

Founder of Pendulum Ink

  • Mickey Factz
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Julia Mejia

City Councilor, At-Large

City of Boston

  • Julia Meija
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Johnny Charles

Senior Business Consultant

J.P. Morgan Chase

  • LinkedIn
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Terri Lyne Carrington

Jazz drummer and Founder

Berklee Institute of Jazz and Gender Justice

  • Terri Lyne Carrington
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Kevin Ross

Chart topping performer, singer, songwriter and producer

  • Kevin Ross
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Nadine El Roubi

Sudanese singer, songwriter, and rapper

  • Nadine El Roubi

Genie Santiago

Musician, songwriter and community collaborator

  • Genie Santiago
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Joëlle Fontaine

Founder & CEO of


  • Joëlle Fontaine
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Che Anderson

Asst. Vice Chancellor for City & Community Relations of

UMASS Chan Medical School

  • Che Anderson
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Joamil Rodriguez

CEO and Owner of


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Rekha Purwaha

Director of Public Relations


  • Rekha Purwaha
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Cliff Notez

CEO and Co-Owner of HipStory

  • Cliff Notez
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Aysha Upchurch

Educator and Director

HipHopEx Lab, Harvard University

  • Aysha Upchurch
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Sidney Baptista

CEO and Founder 


  • Sidney Baptista
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Amber Dominga

Public Art Project Manager for the City of Boston

  • Amber Torres
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Natan Santos

Marketing Director of CONVERSE

  • Natan Santos

Jazzmyn RED

U.S. Ambassador of Hip Hop and Cultural Exchange, DEI Leader, and Hip Hop Activist

  • Jazzmyn RED
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